Exclusive: Osita Oparaugo,Ogelle Founder talks about his Tech Startup

/////////
www.aamn_.africa-Osita-Oparaugo-Ogelle-Founder
www.aamn_.africa-Osita-Oparaugo-Ogelle-Founder

Please explain in more detail what the company does. 

Ogelle is an online video-sharing resource and entertainment platform for African content only. It is a user-generated content (UGC) and subscription video-on-demand (SVOD) platform with Pan-African coverage in terms of diversity of content themes, content creation and representation in languages.

Ogelle’s content is 100 percent African, created by Africans for African and global consumption. The platform enables every African in Africa and or in the Diaspora to create, post, and share Africa-focused video content and monetize the same by views no matter their country of origin, cultural heritage or language.

For established filmmakers and studios, Ogelle offers an avenue to generate revenue from completed projects and commissioning of new projects.

Ogelle is also a resource centre for all Africans, both old and young, to learn those things that make Africans distinct and special. For example, you can learn how to cook any local African dish, dance those beautiful African dance steps, braid hair, and so on. Simply put, Ogelle is an online African community.

How/when was it formed? What is the team, etc?

I have a background in Law. In 2014 I founded Footprint to Africa as an investment company promoting investment opportunities in Africa to Africans and to foreign investors. As I moved around Africa with my team, we realized that Africa was not telling its story; that Africa is the world’s best kept secret in terms of content creation and distribution. 

This realisation led to the founding of Ogelle. Ogelle was launched in 2019, though development of the platform, assembling the right team, creation of exclusive content and leasing of content started late 2017 after I returned from the New York Film Academy.

Our team consists of media experts and strategists, industry insiders in content creation, acquisitions, distribution, film financing and production with extensive creative sector knowledge; men and women committed to creating indigenous and diverse content that speak to culture.

What gap in the market did you spot? 

I noticed that out of the top 10 user-generated content social networking platforms in the world, none is Africa-focused. This has made it impossible for Africans in Africa and in the diaspora to communicate with one another freely, share video content, promote, codify and integrate common cultural experiences, values, and art that cut across people of African descent no matter the language they may speak, and to showcase these content to Africans within Africa and in the diaspora, as well as lovers of African content spread across the globe.

Knowing that content shapes the world, the inability for Africans in Africa and in the diaspora to tell their stories themselves, to sing their songs and to dance their dance gave rise to a lot of misconceptions about Africa, lack of opportunities for the youth, and has hindered developmental growth mostly in the creative industry. 

Africa needs a platform that will become the mirror with which the world will see the true Africa, a platform that is dedicated to showcasing Africa’s rich heritage, values and creativity in all its vastness and dimensions as passed down from generation to generation. 

In light of the present global developments and a foreseeable cultural shift, there exists the need for a 100 percent African platform dedicated to African content only.

The African heritage is what marks us out distinctively from other human societies, and for so long, Africa has lacked one major resource and entertainment platform that is truly African. 

We believe that Ogelle will help every African find communities of support, create and share videos around shared beliefs, cultural values, and interests while helping those in the diaspora connect to their roots as well as providing a true African story for global lovers of African content.

What is the competition?

Honestly, we do not see any competition. We are focused on serving and closing that identified gap. We are focused on building an online African community where every African no matter where they may be will create their channel, post and share their videos no matter the language. We are focused on building an online African community for Africans to tell their stories themselves; a platform made by Africans for Africans; a platform every African will call home. 

On the user-generated content side of Ogelle, our competition may be YouTube and Facebook, but again, their content niche market is global and differs from ours that is solely Africa while content consumption mirrors globally. On the subscription video-on-demand side are Netflix, Irokotv and Swahiliflix, but very frankly, we are not bothered about competition.

We are certain that very soon, our message will become clearer and my people will understand, according to Allen Ginsberg, that whoever controls the media, the images, controls the culture and that African content should remain on a pan African platform. 

How are you funded? Any other serious landmarks?

We started with funds from family and friends. We have enjoyed a lot of goodwill across Africa, especially among the media where many people have continued to promote us because they share in our dream and vision of building an online community for Africans.

We have equally attracted funding from African Discovery Group Inc. in New York who bought 10% of our platform. AFDG is a diversified, African-focused, business development company, with an extensive network spanning across 24 African countries, with its principal office based in New York, USA. The Company’s primary businesses include power, agriculture/sustainability, media, strategic minerals, and finance sectors on the African continent.  

We have concluded pre-production of 50 movies, 20 shows of 26 episodes each, 10 shows of 13 episodes each and 25 documentaries in English, Swahili and five other languages for the Ogelle Premium Launch in 2022. 

We are developing 1,008 hours of educational content covering six years of the post-primary education system, especially in English and Science, Technology, Engineering and Mathematics to support African youths. We believe that massifying STEM in Africa will in no small measure promote economic development and job creation amongst African youth. 

Our Test of English as a Foreign Language (TOEFL) course with revision is currently under production in New York with Professor Franki Kessler as the lead teacher and she is bringing over 17 years of teaching at the top level. 

With ‘Ogelle E-Learning; Education without walls for all Africa’, our platform will become that platform where African youths will come to learn, play and develop.

What has uptake been like?

In two years of operation, we have millions of users, more than 100,000 app downloads on iOS and Android combined, over 50,000 videos in English, Swahili and other African languages, a young and agile content creator ecosystem of about 68,900 creators and a 1.6 million database of content creators across Africa.

What markets are you operating in currently? Any expansion plans?

For content consumption, Ogelle is open and available worldwide through the web www.ogelle.comor our dedicated app from App Store or Google Play Store. In terms of creating original and exclusive content, we are currently working in Nigeria, Ghana, Rwanda and Tanzania with a support office in New York for Africans in the diaspora.     

We have a content aggregation network in 16 African countries with three regional heads in Ghana, Rwanda and Kenya overseeing their operations. We have offices in New York and campaign heads in London and China.

In our two years of operation, the United States, United Kingdom and Canada have remained among the top 10 users on our platform. 

By the last quarter of 2021, we hope to open two more content creation and aggregation offices in South Africa and Morocco and an administration head office in California which ultimately will become the bridge between content creators, studios, content development and television houses in African and the world. We believe that this move will be highly beneficial to our goal and to the development of African content space.

How do you make money? What are revenues/profits like so far?

We are not making any money or profit at the moment. The platform will start taking ads from October 2021, and by January 2022 launch Ogelle Premium offering exclusive and original content at US$3.99 per month and US$39.99 per year including our e-learning portal.

What difficulties have you encountered in launching?

Initially, our biggest challenge was with some Africans who don’t have confidence in anything made in Africa due to colonial mentality, but as months go by and they see us moving from strength to strength by the grace of God, they start to believe. Trusting an African brand was a very big issue at the beginning for us. 

Having overcome that by staying on despite all odds for two years, we will not be surprised to wake up one morning and see one million people on Ogelle in one day. We are certain it will happen, and very soon too, as more Africans embrace our ideology from Cairo to Cape Town.

Intra-African movement for our team and high cost of internet for users are part of the challenges we face but as more and more African governments invest in infrastructure and telecom companies expand their operations throughout the continent, it strengthens our work and penetration.  

Ogelle is African!

172 Comments

  1. Write more, thats all I have to say. Literally, it seems
    as though you relied on the video to make your point. You clearly know
    what youre talking about, why waste your intelligence on just posting videos to your weblog when you could be giving us something informative to read?

  2. I’m impressed, I must say. Rarely do I encounter
    a blog that’s equally educative and amusing, and without a doubt, you’ve hit the nail on the head.
    The issue is an issue that not enough folks are speaking intelligently about.
    I’m very happy that I found this in my hunt for something concerning this.

    Here is my web-site hoteldesires.com

  3. Today, I went to the beach with my children. I found a sea shell and
    gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed.
    There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is entirely off topic but I had to tell
    someone!

  4. I think everything wrote made a lot of sense. But, consider this, suppose you were to create a killer
    headline? I mean, I don’t want to tell you how to run your website, however suppose you added a headline that grabbed a person’s attention? I mean Exclusive:
    Osita Oparaugo,Ogelle Founder Talks About His Tech Startup – AAMN is kinda vanilla.
    You could peek at Yahoo’s home page and note how they
    create article headlines to grab people interested. You might add a
    video or a pic or two to get people interested about everything’ve written. Just
    my opinion, it would bring your posts a little bit more interesting.

  5. Great beat ! I wish to apprentice at the same time as you
    amend your website, how could i subscribe for a weblog website?
    The account aided me a appropriate deal. I have been tiny bit
    familiar of this your broadcast provided bright
    clear idea

  6. Just want to say your article is as astounding.
    The clearness on your post is just cool and that i could suppose you’re a professional on this subject.
    Well along with your permission allow me to take
    hold of your feed to stay up to date with drawing close post.
    Thanks 1,000,000 and please carry on the enjoyable work.

  7. Good – I should certainly pronounce, impressed with your website.

    I had no trouble navigating through all tabs and related info ended up being truly simple to do to access.
    I recently found what I hoped for before you know it in the least.
    Reasonably unusual. Is likely to appreciate it for those
    who add forums or something, website theme . a tones way for your customer to communicate.
    Nice task.

  8. Hi there! I’m at work browsing your blog from my new iphone!
    Just wanted to say I love reading through your blog and look
    forward to all your posts! Carry on the outstanding work!

  9. I’m not that much of a internet reader to be honest but your sites really nice, keep it up!
    I’ll go ahead and bookmark your website to come back later.
    All the best

  10. Excellent article. Keep writing such kind of information on your blog.
    Im really impressed by your site.
    Hey there, You have done an excellent job.

    I’ll definitely digg it and for my part suggest to my friends.
    I’m sure they will be benefited from this web site.

  11. Oh my goodness! Amazing article dude! Many thanks,
    However I am going through problems with your RSS.
    I don’t understand why I am unable to subscribe to it. Is there
    anybody else getting identical RSS problems?
    Anyone that knows the solution will you kindly respond?

    Thanks!!

  12. Hi there, I discovered your site by way of Google even as looking for a similar matter, your website came up, it seems to be good.
    I’ve bookmarked it in my google bookmarks.
    Hi there, just become aware of your blog through Google,
    and found that it’s really informative. I’m going to watch out for brussels.
    I’ll be grateful in case you proceed this in future.
    Lots of folks will be benefited out of your writing. Cheers!

  13. Heya i’m for the primary time here. I found this board and I find
    It really helpful & it helped me out much. I hope to present something
    again and help others such as you aided me.

  14. I’m not sure exactly why but this site is loading very
    slow for me. Is anyone else having this issue or
    is it a problem on my end? I’ll check back later on and see
    if the problem still exists.

  15. Write more, thats all I have to say. Literally, it
    seems as though you relied on the video to make your point.
    You obviously know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving us something informative to read?

  16. I was wondering if you ever thought of changing
    the structure of your website? Its very well written; I love what youve got to say.

    But maybe you could a little more in the way of content so people could connect
    with it better. Youve got an awful lot of text for only having one or 2 pictures.
    Maybe you could space it out better?

  17. Howdy just wanted to give you a quick heads up. The text in your article seem
    to be running off the screen in Firefox. I’m not sure if this is a formatting issue or
    something to do with internet browser compatibility but I figured I’d post to let you know.
    The design look great though! Hope you get the problem resolved soon. Thanks

  18. obviously like your web-site but you need to take a look at the spelling on quite a few
    of your posts. A number of them are rife with spelling problems and I in finding
    it very troublesome to inform the truth on the other hand
    I will surely come back again.

  19. We stumbled over here different page and thought I might check
    things out. I like what I see so now i am following you.
    Look forward to looking at your web page for a second time.

  20. You are so awesome! I don’t think I have read a single thing like this before.

    So nice to discover another person with some unique thoughts on this subject.
    Seriously.. thank you for starting this up. This web site is something that is required on the web,
    someone with a bit of originality!

  21. You can definitely see your enthusiasm within the work you write.

    The arena hopes for even more passionate writers like you who are
    not afraid to mention how they believe. All the time go after your heart.

  22. After going over a handful of the articles on your site, I seriously like
    your way of blogging. I book marked it to my bookmark webpage list
    and will be checking back in the near future.
    Please check out my website as well and let me know your opinion.

  23. After going over a few of the articles on your web site, I
    honestly appreciate your way of blogging. I saved it
    to my bookmark site list and will be checking back soon. Please check
    out my website too and tell me what you think.

  24. hello there and thank you for your information – I’ve definitely picked up something
    new from right here. I did however expertise several technical
    points using this website, as I experienced to reload the
    web site lots of times previous to I could get it to load correctly.
    I had been wondering if your hosting is OK? Not that I’m
    complaining, but slow loading instances times will sometimes affect your placement in google and can damage
    your quality score if ads and marketing with Adwords. Well I’m adding this RSS
    to my e-mail and can look out for much more of
    your respective interesting content. Ensure that you update this again soon.

  25. First off I want to say great blog! I had a quick question in which I’d like to ask if you do not mind.
    I was curious to find out how you center yourself and clear your mind prior to writing.
    I’ve had a hard time clearing my mind in getting my ideas out there.

    I truly do take pleasure in writing however it just
    seems like the first 10 to 15 minutes tend to be wasted simply just
    trying to figure out how to begin. Any recommendations or hints?
    Cheers!

  26. Have you ever considered about including a
    little bit more than just your articles? I mean, what you say is fundamental and everything.
    However imagine if you added some great pictures or video clips
    to give your posts more, “pop”! Your content is
    excellent but with images and video clips, this site could certainly be one of the greatest in its field.

    Terrific blog!

  27. hello there and thank you for your info – I have definitely picked up anything
    new from right here. I did however expertise several technical points using this web site, since I experienced to
    reload the site a lot of times previous to I could get it to load properly.

    I had been wondering if your hosting is OK? Not that I am complaining, but sluggish loading instances
    times will often affect your placement in google
    and could damage your high quality score if advertising and marketing
    with Adwords. Well I’m adding this RSS to my e-mail and
    could look out for a lot more of your respective interesting content.
    Make sure you update this again very soon.

  28. You’re so cool! I don’t believe I’ve read a single thing like that before.
    So nice to discover somebody with some original thoughts on this subject.
    Seriously.. many thanks for starting this up. This site is something that is required on the web, someone with a little originality!

  29. Spot on with this write-up, I honestly think this amazing
    site needs a great deal more attention. I’ll probably be returning to read
    through more, thanks for the information!

  30. First of all I want to say wonderful blog! I had a quick question in which I’d like
    to ask if you don’t mind. I was curious to find out how you
    center yourself and clear your mind before writing.
    I have had a hard time clearing my mind in getting my ideas out.
    I do enjoy writing however it just seems like the first 10 to 15 minutes are lost just trying to figure out how to begin. Any recommendations or tips?
    Thanks!

  31. I am not sure where you’re getting your info, but great topic.
    I needs to spend some time learning more or understanding more.
    Thanks for magnificent info I was looking for this info for my mission.

  32. Howdy I am so delighted I found your webpage, I really found
    you by mistake, while I was searching on Yahoo for something else, Anyhow
    I am here now and would just like to say thank you for a remarkable post
    and a all round interesting blog (I also love the theme/design),
    I don’t have time to read it all at the moment but I have
    saved it and also added your RSS feeds, so when I have time I will be back to read a great deal
    more, Please do keep up the awesome work.

  33. Hi! Would you mind if I share your blog with my myspace group?

    There’s a lot of folks that I think would really appreciate your content.

    Please let me know. Many thanks

  34. It’s really a nice and helpful piece of info. I’m satisfied that you just shared this useful info with us.
    Please stay us up to date like this. Thanks for sharing.

  35. An impressive share! I have just forwarded this onto a coworker who had been doing a little homework on this.

    And he in fact bought me breakfast simply because I discovered
    it for him… lol. So allow me to reword this….

    Thanks for the meal!! But yeah, thanks for spending time to talk about
    this subject here on your internet site.

  36. Hi there, I found your web site by means of Google whilst searching for a related topic, your web site came up, it appears good.
    I have bookmarked it in my google bookmarks.
    Hello there, just become aware of your weblog through Google, and
    found that it’s really informative. I am going to watch out for brussels.
    I will appreciate if you continue this in future.
    Lots of folks will probably be benefited out of your writing.
    Cheers!

  37. Woah! I’m really digging the template/theme of this blog.
    It’s simple, yet effective. A lot of times it’s very
    difficult to get that “perfect balance” between superb usability and appearance.

    I must say that you’ve done a excellent job with this.
    In addition, the blog loads super quick for me on Firefox.
    Excellent Blog!

  38. Hello there! I know this is kinda off topic however , I’d figured I’d
    ask. Would you be interested in trading links or maybe guest authoring a blog article or vice-versa?
    My blog discusses a lot of the same topics
    as yours and I feel we could greatly benefit from each other.
    If you happen to be interested feel free to shoot me an e-mail.
    I look forward to hearing from you! Great blog by the way!

  39. Greate pieces. Keep writing such kind of info on your blog.
    Im really impressed by your blog.
    Hi there, You have performed an excellent job.

    I’ll definitely digg it and for my part recommend to my friends.
    I am sure they will be benefited from this web site.

  40. Do you mind if I quote a few of your articles as long as
    I provide credit and sources back to your webpage?
    My blog is in the very same niche as yours and my users would truly benefit from a lot of
    the information you provide here. Please let me know if
    this ok with you. Thanks!

  41. I like what you guys tend to be up too. This kind of clever work and
    reporting! Keep up the fantastic works guys I’ve
    you guys to blogroll.

  42. Aw, this was a very nice post. Finding the time and actual effort to generate a great article… but what can I say… I procrastinate a lot and never seem to get
    nearly anything done.

  43. Good post however I was wondering if you could write a litte more
    on this topic? I’d be very thankful if you could elaborate a
    little bit more. Many thanks!

  44. This design is wicked! You certainly know how
    to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog
    (well, almost…HaHa!) Fantastic job. I really loved what you had to say,
    and more than that, how you presented it. Too cool!

  45. Everything is very open with a really clear explanation of the challenges.
    It was definitely informative. Your site is useful.
    Thanks for sharing!

  46. Wow, superb blog layout! How long have you been blogging for?
    you made blogging look easy. The overall look of your
    web site is wonderful, as well as the content!

  47. I am no longer certain where you’re getting your info, however good topic.
    I must spend a while studying much more or figuring out more.
    Thanks for fantastic information I was searching
    for this info for my mission.

  48. Heya i am for the first time here. I found this board and
    I in finding It truly useful & it helped me out a lot.

    I hope to present something back and help others like you aided me.

  49. Hi I am so happy I found your website, I really found you by
    error, while I was searching on Yahoo for something else, Regardless I am here now and would
    just like to say many thanks for a incredible post and a all round thrilling blog (I also love the theme/design),
    I don’t have time to go through it all at the moment but
    I have bookmarked it and also added in your RSS feeds,
    so when I have time I will be back to read a great deal
    more, Please do keep up the excellent job.

  50. I have been surfing on-line more than three hours these days, yet I by no means found any fascinating article like yours.

    It is lovely value enough for me. Personally, if
    all site owners and bloggers made good content material as you probably did, the net can be a lot more useful than ever before.

  51. Hi would you mind stating which blog platform you’re working with?

    I’m going to start my own blog soon but I’m having a difficult time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design and style seems different then most blogs
    and I’m looking for something unique. P.S Apologies for getting off-topic but I had to ask!

  52. I was wondering if you ever considered changing the page layout of your site?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way
    of content so people could connect with it better. Youve got an awful
    lot of text for only having one or 2 images.
    Maybe you could space it out better?

  53. Hello are using WordPress for your blog platform? I’m new
    to the blog world but I’m trying to get started and set up
    my own. Do you require any coding knowledge to make your own blog?
    Any help would be greatly appreciated!

  54. Thank you a lot for giving everyone an exceptionally spectacular possiblity to read critical reviews from this web site.

    It’s always so nice and stuffed with amusement for me and
    my office co-workers to visit the blog at the very least three times weekly to learn the newest guides you have.
    And of course, I’m also at all times impressed considering the spectacular things served by you.

    Some 3 areas in this posting are in fact the most efficient
    we have ever had.

  55. Hmm is anyone else having problems with the
    pictures on this blog loading? I’m trying to determine if
    its a problem on my end or if it’s the blog.
    Any responses would be greatly appreciated.

  56. I blog quite often and I truly appreciate your information. Your article has
    truly peaked my interest. I am going to take a note of your site
    and keep checking for new details about once per week.
    I opted in for your Feed as well.

  57. Woah! I’m really loving the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s challenging to get that “perfect balance” between user friendliness and appearance.
    I must say you’ve done a very good job with this. Additionally, the blog loads very fast for me on Chrome.
    Outstanding Blog!

  58. Hey There. I found your blog the use of msn. That is an extremely neatly written article.

    I’ll be sure to bookmark it and come back to learn more of your useful info.
    Thank you for the post. I’ll definitely comeback.

  59. We are a group of volunteers and starting a new scheme in our community.
    Your web site provided us with helpful info to work on. You have performed an impressive process and
    our whole group can be thankful to you.

  60. Normally I don’t learn article on blogs, but I wish to
    say that this write-up very pressured me to take a
    look at and do it! Your writing style has been amazed me.

    Thanks, quite nice article.

Leave a Reply

Your email address will not be published.